Should your business consider having Video SEO? Yes, your business should consider having video SEO. Video SEO comes from having videos on your website and social media pages. It’s one more way to improve your search engine rankings. It’s also highly interactive and easy shareable. You should absolutely consider Video SEO, but you have to do it the right way. In this blog we’ll share some tips on how to do effective Video SEO.
Your Video SEO should add value
To make videos effective for SEO they need to be relevant to your business. The content must be able to stand alone and showcase what your business does or provide information on an aspect of your business. In order to add value to your business the video should be have high quality content.
Host the Video on Your Website
If you are creating video to improve your SEO, then you need to host the video on your website. This ensures that search engines don’t send traffic to another site. For example, if you post the video to YouTube and add a link back to your site, the video SEO credit will go to YouTube and not your site. The search engines will give YouTube the credit for the video SEO and you may not see any additional SEO results. It’s also a good idea to create a new webpage for each video. This improves video SEO and makes ranking easier.
Create Interactive Content
You should add interactive elements to your videos to engage your viewers. Whether it’s the actual content, an annotation, or the caption, there are many ways that you can make a video more interactive and engaging, helping grab the users’ attention. You can even split the video into shorter clips, allowing your viewers to pick which clip they prefer to watch, a strategy which has been implemented in many successful video campaigns.
Create relevant metadata
Your video should include necessary details to allow search engines to index it. The title, the description and the thumbnail are the most important pieces for search engines regarding video SEO. Metadata offers info about the video title, the description, the length of the video and the file name. Make sure your video title is short and concise. Put a keyword or two in the content description to provide more details. This should boost your video’s SEO. Finally, make sure the filename of your video is relevant. Using a keyword in the filename is always a good idea. A video’s filename is one more way to describe the content to search engines.
Focus on the thumbnail
The video’s thumbnail is among the first things that users will notice. You want to make it interesting and eye-catching. The look of the thumbnail often entices people to click on the video. Pick a thumbnail that is clear and relevant to the content of your video.
Make your content ‘shareable’
You want to produce content that your audience will appreciate and enjoy. Shareable content is unique, creative and adds value for the target audience. It makes it easy for people to share with others and reach bigger audiences. You may want to include a clear call to action in your video to help people along in the sharing process.
As you can see, there are many reasons you should consider including video SEO in your business marketing plan. It can be a great way to create interactivity and get the word out about your business. We’ll talk more about video SEO in subsequent blog posts. Try video SEO on your website soon.
Sources:
https://searchenginewatch.com/2016/08/24/12-video-seo-tips-to-improve-your-rankings/
Source: SoloSEO