For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies.
Today’s show is the rare exception.
Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs across several domains in the Atlassian family.
So … technical SEO is a really big deal.
Kevin went in-depth on topics such as:
- How they use log file analysis to boost rankings
- Their process for cleaning up low-quality content
- Tactics to improve the internal link structure
- How to promote SEO education internally within a large 2,000+ person company.
- How they measure and track SEO success in a company with NO sales team and where organic traffic is responsible for 50% of their product sales.
Kevin also answered lots of questions from listeners on Twitter
Enjoy!
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Show Agenda & Timestamps
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Tools Mentioned
Articles, Resources & Links Mentioned
Find Kevin & Atlassian Online
Source: Evolving SEO