You've probably heard how fundamental blogging is to accomplish marketing goals. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put on those significant calls-to-action that generate inbound leads. So now, when we know why 'Content is King', follow these rules and you may end up winning more business than you can deal with.
Title
The headline or title of your post is the most vital piece of the blog since it attracts and persuades people to read it. If the headline doesn't do that critical job, the whole post is essentially worthless.
A lot of thought goes into writing a powerful headline; and to start with, you might want to use the ‘KISS’ (Keep it Short and Simple) formula.
Images
Choosing images for your blog shouldn't be an afterthought, as a cheap-looking or immaterial photo can possibly undermine your content.
As a rule, I've found that images of renowned and influential people by and large perform well, because it’s the easiest for readers to relate to. What emotion would you like to trigger through your blog post? Ensure this emotion is communicated or evoked through your photo.
Message
Nobody enjoys a wishy-washy article. With so much content accessible online, having a clear and focused point of view will help set you apart.
I'm not saying your posts should be controversial, but instead, that each post should have one clear angle, attitude, or point of view.
Your blog draws in clients, make connections, grows your authority, and generates qualified leads. Stop selling. Start helping. You'll sell more.
Source: Business Insider India