Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire.
The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience in mind.
I threw all kinds of topics at her – and without skipping a beat, Dana delivers insights, tools, tips, and stories at every turn.
This discussion includes:
- Getting clients to take action
- Engagement as the new ‘ranking factor’ for local SEO
- The best definition of ‘persona’ I have ever heard
- How to do Audience Research at scale
- The myth of ‘surprise and delight’
- Dealing with SEO ‘scope creep’
- Branding in PPC
Buckle up – this is a good one!
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Source: Evolving SEO