Digital marketing is important for your brand. It’s how you showcase your wares to the world at large. You should be aware of digital marketing trends so that you can use them to your advantage in your marketing efforts. Digital marketing is not a difficult aspect of your business, but it’s ever-changing. You should always keep abreast of the digital marketing trends so you know what to do to stand out from the competition.
Gear your products and services towards the needs and priorities of your customers.
In digital marketing, you get to be aware of what your customers want and need in a way that was never available to you before. With digital marketing you can receive almost instant feedback direct from customers and potential customers. They will tell you what they want. Online users are not shy. Responding to user feedback by changing your offerings to meet your users’ needs. Yes, you want to solve the needs of the consumer. In so doing, you create happy customers who will tell others about you and expand your brand.
In-store marketing is now a branch of digital marketing.
Believe it or not, it’s true. The lines between the digital and the real world are definitely blurring. In the current state of affairs, the relationship between physical and online sales techniques is expected to keep narrowing. Did you know that the vast majority of millennials use their smart phones in-store? If you create an optimized mobile strategy, you can deliver deals to customers while they’re in-store via their phones so that they can take advantage of them immediately. Call it smart shopping. Target uses an in-store app that rewards people as they walk through certain departments and gives them ‘rewards.’ It’s very popular. If you can find a way to leverage this for your business, then you can get in on the cutting-edge of digital marketing trends.
Live video is becoming increasingly important.
Consumers are becoming savvier and more in-tune to their digital surroundings. They want to know more about the brands they use. You can provide them with that information in a friendly format, live video. Live video will help you share your story as a company and connect with your customers in a meaningful way. People like to purchase from brands they feel connected to and with. Live video can give you that edge.
Expiring social media content is hot.
With the advent of SnapChat, we’ve seen, especially among millennials, the desire to jump on deals in a timely manner. To create a real sense of urgency, SnapChat gives customers a limited time to view or read content before it disappears. Instagram is now doing this because it became so popular. If you can create short videos with offers that will ‘instantly expire’, people will take action so they don’t lose the deal. This can give your digital marketing efforts a sense of urgency like never before. It’s a digital marketing trend of the future that you can get in on today.
Interactive content just keeps getting hotter.
Engagement is everything in the current digital marketing landscape. The best way to engage customers is via content. Interactive content spawns more conversions and more interest. It can separate you from a competitor and make you a real player in the digital marketing game. Interactive content can be in the form of quizzes, calculators, videos, contests. What content you use is up to you and up to the situation. The main point is to make your content relatable and engaging.
Digital marketing trends reflect what people are doing with their digital devices. You would do well to study user behavior especially on mobile devices as you move forward with your business’ marketing efforts. Stay tuned to our blog for more information on digital marketing trends and how you can use them to your business’ best benefit. We’re always looking for ways to help you improve your marketing efforts.
Source: SoloSEO