You’re working on your search engine optimization (SEO). You’re working hard on it. How do you know if your SEO is successful or not? Successful SEO is not always clearly evident so we’ll give you some things to look at so you can see some measurable results. This will help you determine if you’re engaging in successful SEO and, if not, will tell you that you need to step up your game.

Successful SEO gets results. However, you have to know how to obtain the right information and measure the right results. To get this information, you’ll need to know what metrics matter and what they can tell you about the progress you’re making.

Which metrics should you measure?

Traffic

SEO basically drives traffic to your website. The more traffic you get, the more successful your SEO. Traffic, therefore, is going to be one of the most important metrics to track. However, there is more to this than just counting the overall number of visitors to your site. You’ll need to consider the fact that you are going to get traffic from different search engines. The combined information is important, but you might want to break it down by search engine. This will give you additional insights into how successful your SEO is. It can also help you develop strategies that will work better for certain search engines.

You should also know that not all your traffic comes from search engines. People might come directly to your site by typing in the address, through links provided on other sites or via referrals. You need to learn how to separate this traffic from your search engine traffic to get a more accurate picture of your SEO success. Remember, you’re searching for organic search traffic. That’s traffic that comes from people that searched for something and selected your page from the results. There are many tools to monitor traffic.

Time on Page

The amount of time that a visitor spends on your page is a good indicator of how successful your SEO is. It tells you the quality of the user experience. The more time spent, the better it is for you. It probably means that your content is of high quality and you’re site is interesting to the end user.

Keyword Ranking

Your keyword ranking will show you how well your pages rank in comparison with sites when a specific keyword is searched for. To track your keyword ranking, you need to know the relevant keywords for your individual website pages. After that, you want to know your rank at the beginning – when you first start using the keyword. That way you can track your progress over time. Remember to look at the success of your primary and secondary keywords so you get an overall picture of how successful your SEO is.

Mobile Friendliness

People will be accessing your site from a number of sources. Mobile is becoming the most common way for people to search for websites. If your page only provides a good experience for people viewing on PC, then you are going to miss out on a lot of opportunities from mobile device users. Make sure your site is optimized for mobile usage.

Conversions

Your conversions will tell you how many visitors turned into paying customers. To get the most useful information, you will want to check your conversions by different search terms and phrases that are brining visitors to your site. You will want to spend more time focusing on the more lucrative terms to maximize your SEO success.

These are just some of the ways that you can check how successful your SEO is. They are not the only factors that indicate SEO success. To see the full line of DIY SEO tools we offer at Solo SEO visit our website at www.soloseo.com.