Wednesday, June 14, 2017

072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson

steve rayson

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content.

And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on their growth story as well as content marketing insights you can apply to your marketing. It happened organically outside of the sponsorship!

Enjoy!

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Sponsors

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. Even if you don’t need local SEO consulting, you can check out his to local SEO free guide – and even if you are not a purely local business, all businesses can benefit from employing best local SEO practices.

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Show Agenda & Timestamps

  • Steve’s Background [01:56]
  • The Origins of BuzzSumo [4:00]
  • Donkey’s vs Unicorns [13:34]
  • BuzzSumo’s Growth [22:00]
  • Content Marketing [48:57]
  • The Future of BuzzSumo [1:08:55]
About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


Source: Evolving SEO