It’s time to announce which companies are top performers in organic search in their verticals. Our (totally free) market share report for Q4 2017 is now available:
How do we do it? We use our platform — Conductor Searchlight — to track hundreds of thousands the most relevant, high-volume searches in categories like these:
| Insurance | Finance | Real Estate | Travel & Hospitality | Retail |
|---|---|---|---|---|
| Car Insurance | Credit Cards | Apartments | Flights | Winter Clothes |
| Home Insurance | Banks | Rentals | Hotels | Outerwear |
| Life Insurance | Loans | Homes for Sale | Attractions | Shoes |
We’ve discovered the top ten by each vertical; in the travel & hospitality vertical you’ll see Expedia as the reigning champion, with TripAdvisor and KAYAK on its heels.
The report also has category breakdowns so you can get a better understanding of who’s dominating by product category, persona, and purchase journey stage.
For example, here’s the top ten rankers for banking, where Bank of America vastly outperforms other financial institutions:
And here’s the top ten rankers for winter clothing — Macy’s, DICK’S Sporting Goods and Nordstrom have a 3-way tie going into the holiday season. Notice that Pinterest has a good chunk of the market — suggesting that it’s an ideal entry point for other brands.
New: Universal Result Type Trends
And we’re sharing more data than ever — including top universal search result types by industry, trended over the year so far.
This data comes from Conductor’s new Flex Hub — advanced marketing reports tailored to industry, role, and business challenge.
Having a sense of the most common result type per industry — or category — can help you make good choices about the type of content your audience is looking for.
For example, local takes up a big chunk of the real estate market, above, while it’s a different story for an industry like finance where answer boxes rule the day:
Is there a category or dataset you want to see that isn’t listed fully in the report? We’ve got that data in Conductor — contact me and we’ll send it your way.
Discover which companies take market share in your vertical. Download the full Q4 search market share trend report.
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Source: Conductor Spotlight