Small businesses and Facebook. What’s the relationship between the two? Should there be a relationship between the two? Absolutely. Small businesses should be active on Facebook for many reasons. We’ll explore some of these reasons in this blog post.

People Love Facebook.

Facebook gets results for small and big businesses alike. Not being active on Facebook is almost like not having a website. Many more people use Facebook than other social media channels and your small business can benefit from the network activity. Facebook has over a billion users. Yes, a billion. If you have an active presence on Facebook, you can almost be assured of referral traffic and new business.

Facebook Users Love Good Content.

Facebook is one of the few social media sites that allows you to be creative with your content. You’re not limited by characters or just images like on Twitter and Instagram. Of course, you should use images in your posts. People are, by nature, visual creatures.

Facebook Users Love Regular Content.

Just like a blog, you have to keep your Facebook page up to date and current. We recommend that you post at least a couple of times a week. Some small businesses post a few times a day. If you can manage that, that would get your message out to potential customers on a daily basis. You’ll get more shares and more interaction based on the fact that you have more posts.

Facebook’s Business Pages Cost Nothing to Use.

You have this fantastic network that costs nothing for you to use. Setting up a Facebook business page is free. Posting on it is free. Sharing content is free. You get the idea. The only thing that’s not free is Facebook ads. You can use these to expand your user base. You can set your own budget. You can reach thousands of users for just $5 on a boosted post, but remember, you can do a lot for free. If you’re on a shoestring budget, Facebook is a great marketing tool that’s no cost to low cost to use.

small businesses and facebook

Small Business Can Reach a Targeted Audience on Facebook.

If you use ads, you can limit who sees them by their interests and even location. If you’re a local business, you can limit your range to within 10-15 miles of your business. If you learn to target your ads correctly, you can get more bang for your limited buck. It’s really a win-win for your small business and Facebook.

If You Learn How to Use Facebook Insights, You Can Better Target Your Posts.

Facebook insights let you see which posts get the most interaction. You’ll also see your page likes and whether they’ve gone up or down recently. You can dig around and find out how specific posts are performing and glean the demographics of your fans. You can’t get this kind of data from running a newspaper ad.

Small Business Can Build Brand Loyalty on Facebook.

If you consistently provide valuable and engaging content on your site, your followers will stay loyal to you even if you make mistakes. People tend to look online to see where they should buy from. They predominantly search social media. If you are active on the page and respond to fan’s comments, then these folks are more likely to turn into paying customers.

Small Business Can Create More Web Traffic Using Facebook.

Say you write a blog. You can link to the blog on Facebook. The end users you have on Facebook will go look at your blog and may take a look at your website. Sure, not all of them will do so, but enough will that you will see an increase in web traffic when your small business uses Facebook.

Your small business needs Facebook. The more active you are on Facebook, the more results you should see.