Wednesday, June 7, 2017

071: The Definitive Rules Of Mobile SEO Success w/Ashley Berman Hale

ashley berman hale

I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event:

Those tweets speak for themselves – catch up on everything in the world of Mobile SEO with this fun conversation between myself and Ashley.

Listen now!

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Sponsors

‘Experts’ has been on the air for 14 months. We’ve published over 60 episodes. Many shows have had over 2,000 listeners, some topping 3,000 now (that’s bigger than audiences at most conferences), and in May alone we had 14,754 downloads.

But I NEVER sought out sponsors, I wanted that to happen organically. And it did… so HUGE thanks to:

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. Even if you don’t need local SEO consulting, you can check out his to local SEO free guide – and even if you are not a purely local business, all businesses can benefit from employing best local SEO practices.

Links

People

Show Notes

Ashley’s Background

  • Going from art history to SEO
  • Working at Cisco

Mobile Friendly Sites

  • What is “mobile friendly”?
  • Keyword research for mobile
  • What is the “mobile first index”?

Mobile Penalties

  • The pop-up penalty
  • Interstitial penalty
  • CSS & Javascript for rendering

Mobile & Local

  • How local sites can be mobile friendly
  • Apple Maps

HTTPS & Security

  • HTTPS and rankings
  • Do “real” people really care about secure sites?
  • Voice search and security risks
  • How to be successful with voice search

AMP

  • What is AMP?
  • When to use AMP
  • Is AMP actually mobile friendly?

New Technology

  • Accessibility & Inclusivity for Mobile Apps
  • Progressive web apps

Being a Google “Top Contributor”

  • How do you become one?
  • Do you get algorithm secrets?
  • Common questions and misunderstandings you hear in the forums?
About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


Source: Evolving SEO