I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not.
On this episode, you’re going to learn how Liston uses words – messaging, tone, language, positioning – to increase monthly sales 8x, increase landing page conversions 104% – and yes, even how he became a guest on this podcast via cold email outreach.
Enjoy!
And don’t forget to subscribe on iTunes.
Links
People
Agenda
You were an Environmentalist?
Phone Number in Your Bio?
Cold Email Pitching
- “When can we schedule an interview?”
Landing Pages
- “What’s the common thread?”
- Ask for less
- Social Proof
Copywriting
- Messaging vs copywriting
- Finding the pain of customers
- We people buy vs we people use things
Saving a Bombing Interview
The Truth About Growth Hacking
The Best Thing Recently Bought Under $100
“I’m a hip-hop artist and a rapper.”
Source: Evolving SEO