Each year brings to the foreground a whole new set of changes in the way businesses market their products and services.
Marketers aim to improve their ranking across all the leading search engines through effective search engine optimization (SEO) techniques. Actually, all changes in marketing come with some advanced and new technologies like changes in Google algorithm.
Here’s what you need to focus on in 2017.
Some of the SEO strategies and techniques for the current year.
- Social media presence remains significant part of the brand-building.
- High quality, epic content is the king.
- Blog commenting and guest blogging remain in trend.
- Infographics are again on the rise.
Mobile is the future. According to statistical data, the number of mobile phone users is forecast to reach 4.77 billion this year. Google is giving priority to websites that have a mobile friendly design. If you want to take advantage from Google, then your website need to be well optimized based on mobile friendly relevant tags. The point is that it’s website necessity to have responsive web design.
Super-fast websites. Website loading speed matters a lot to increase the user engagement level. If mobile version of the website takes much time to load properly, chances that users will abandon the webpage increase. That’s why, the mobile version must have only required information. Showcase the rest of the information on a desktop version of your site.
High quality content. Quality content is superiority since the beginning. Do the extensive analysis and examination on your buyer’s persona and provide educative information content about your expertise and quality of work. Focus on quality content and forget about bulk posting.
Here is an example of educative information content about expertise in fun video format.
High quality backlinks. Make quality backlinks with proper anchor text which is appropriate to your niche keyphrase. Always dig into quality websites to build backlinks.
Long tail keywords strategy. The longer and more services focused key phrases are, the higher probability of converting visitants into business leads is. Long tails terms get easily ranked on search engine too. Do an extensive study about the long key phrases and utilize them reasonably in website promotion activities.
Strong social media presence. Social Media platforms are best tools to enhance your website popularity. Share informational or user-centric content to boost the engagement level of your target niche. Post informative or educative material to increase social signals. This will help you develop influential social media presence.
AMP integration (Accelerated Mobile Pages). It’s not Google Ranking factor, At Google I/O, Google announced that it has higher than 150 million AMP records listed in their search results. And those reports are coming from 650 000 domains. Hence, it’s good to optimize webpages with AMP.
User experience. User Experience has same importance like content and backlinks. Increase the level of consumer experience with proper navigation, eye catching call-to-action, etc. This helps to improve Search Engine ranking.
Reputation management. Focus on Reputation Management, your brand or service’s reputation is everything to win your consumer’s trust. One way they can build assurance with a positive brand model. Define customer service policy in the most creative way you can to improve Reputation among your clients.
On-page SEO
Along with mobile improvement changing into a priority, navigation and above-the-fold content have their justifiable share of the digital pie. For example, simple navigation and a path of breadcrumbs offer returning customers a simple searching expertise, that possibly results in a better conversion rate. Those who are new the positioning, though, can possibly wish to be told before they purchase. With academic content above-the-fold, and with not aggressive CTAs, users are much more inclined to be told and so purchase and fewer of them are inclined to bounce from the positioning.
Intermediate takeaways: if you want to sell – educate. The search engines radio-control the users and potential customers to you, don’t lose them right away.
In 2017, 3 factors are playing a crucial role. They are:
- Keyword Optimization
Come up with a list of keywords that have high search volume, less competition and are relevant to client’s business using a keyword planner. Once you insert those keywords at pages of the website that you want to get ranked, build backlinks on these keywords from other sites to yours. You may also get infographics and submit in directories and blogs with your backlink.
- Usability, User experience and Content enhancement
Factors like Ease of using a site; providing direct, actionable information relevant to the query; accessibility to modern browsers and delivering high content can make or break the game of your site while ranking. Make sure you have the best of them.
- Engagement Metrics
Search engine measure the success of the rankings of result by observing how you engage with them. If you click the first link, then immediately hit the back button to try the second link, this indicates that you were not satisfied with the first result. Search engines seek the “long click” – where users click a result without immediately returning to the search page to try again.
Here is a comprehensive list of best on page SEO strategies 2017 :
- Website Analysis
- Website Structure
- Website Relevancy
- Mobile Responsive, Multi-Device Friendly
- Website Site Speed
- User Experience
- User friendly navigation
- Competitor analysis
- Keyword Research
- Keyword Density
- Keyword in first paragraph
- Use long tail keyword
- Keyword in Image Alt tag
- Optimized titles and descriptions
- SEO Friendly URL Structure
- Text Formatting (Body Tags )
- Heading Tags Optimization (By using H1 and H2 Tags)
- Anchor Tags Optimization (Inbound Link and Out bound
- Optimized internal links
- Content Interlinking
- Site Map and Robots.txt Creation and Summation
- Google Authorship verification
- Google webmaster Tool
- Google Analytics
Off-page SEO
While wife is sometimes related to on-the-spot content, Google’s wife will typically be unnoted or underutilized. Within the SERPs, users are craving for straightforward looking out and fast answers. Attracting searchers with compelling titles and meta descriptions can be enough currently, however taking advantage of schema mark-up and wealthy snippets can create your listing stand out against competitors. Not solely will schema render reviews in your listing or offer a fast answer from a chunk of your content, it’ll offer search engines with a much better understanding of your website, permitting it to rank even higher.
Quick takeaways: begin implementing schema prior to later. It’ll not solely increase your click-through rates, however conjointly your overall rankings.
For Off-page SEO, backlinking is what is required to done extensively.
Through links, search engines can not only analyze the popularity of websites but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. You could use your content in the form of infographics, guest posts, social bookmarks. etc for getting link back to your site.
Best off page SEO strategies 2017 :
- Use Attractive Keywords in your off-page strategy
- Make Your Site Easy to Navigate
- Post Quality Content on your website
- Use Descriptive, Keyword-Rich Meta Tags
- Search Engine Submission
- Business listing
- Business Reviews
- Directory submission
- Classified Ad posting
- Profile Link Creation
- Link Bating
- PodCasts
- Video submission
- Infographics and image submission
- PPT, PDF Document Sharing
- Press Release
- Article Submission
- Forum Posting
- Guest Posting
- Bookmark your webpage’s in popular social bookmarking websites
- Blog Creation and Comments
- Blogging and blog commenting
- Web 2.0 Marketing
- Micro site submission
- Link wheel submission
- Question and Answer posting
- Run a Quiz or Poll
Conclusion
Well, as we all know good quality content is really king in SEO and natural backlink having good authority play a major role in SEO. In 2017 influence marketing will becoming more popular because Google loves the world of mouth. Discussion & question answer site will perform well. Guest post, blog comment, infographics, video submission will be remaining still work in 2017. Google always love quality rather than quantity so focus on quality & getting natural links.
Source: SEO For Growth