Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and […]
The post Online Reputation Management – Managing online brand experience through Search and Content Optimization appeared first on Searchmetrics SEO Blog.
Source: Searchmetrics